danelian designs

wordpress development web design seo ai chatbots
independent uk studio · est. 2017

Custom WordPress development, web design & SEO that earns its keep.

Bespoke WordPress websites, hand-coded by a developer with twenty years of web design and development experience. Built for Core Web Vitals, optimised for Google rankings, and trained-on AI chatbots that convert visitors into customers.

trusted by independents, agencies & institutions

The Royal Scots
Dynamic Earth
Scouts Scotland
Coloured Glass
Women in Agencies
Frame Technologies
One Dead Pixel
Wilderness Ventures
services

WordPress web design and development services, done properly.

Hand-coded, bespoke builds — not page-builder bloat. Every project is engineered for speed, SEO and longevity from the first line of code.

01 / wordpress

Custom WordPress Development

Bespoke, custom-built WordPress sites — engineered for speed, search visibility and longevity. Bloat-free, easy to maintain, and built around your actual business needs.

  • — Custom design & build
  • — Performance engineered
  • — Bespoke content blocks
  • — Ecommerce capable
02 / seo

Technical & On-Page SEO

Core Web Vitals tuning, schema markup, semantic HTML, internal-linking strategy, and content optimisation that earns rankings rather than chasing them.

  • — Core Web Vitals (LCP, INP, CLS)
  • — JSON-LD schema across templates
  • — Page-speed & Lighthouse audits
  • — Local SEO & Google Business
03 / ai

Bespoke AI Chatbots

Custom-trained AI chat widgets that know your business inside-out. Integrated with your WordPress content, products and FAQs to handle real customer queries 24/7.

  • — Trained on your content
  • — Ecommerce-aware
  • — Lead capture & CRM hand-off
  • — Branded UI integration
approach

Why custom WordPress development beats off-the-shelf themes.

Speed that ranks

Premium themes ship with hundreds of features you'll never use, each adding render-blocking weight. A bespoke build loads only what you need — and Google notices.

SEO as foundation

Semantic HTML, structured data, accessible markup and clean internal linking are built in from the first template — not bolted on with plugins after launch.

Built to maintain

Modern engineering practices mean updates are predictable, conflicts are caught early, and rollbacks take seconds, not days.

Owned, not rented

No proprietary page builders, no lock-in to a single host. Your site is yours — portable, exportable, and easy to hand to another developer if you ever need to.

work

Real WordPress projects, live in the wild.

A snapshot of work across the years — some are full builds, others are sites I've contributed to over time across front-end, back-end and ecommerce, alongside other teams.

faq

WordPress development, answered.

How much does a custom WordPress website cost?

Most bespoke WordPress builds sit in the £4,000–£15,000 range, depending on scope, integrations and the number of custom blocks. A discovery call is always free — we'll scope it properly before any quote.

How long does a WordPress build take?

Typical timelines run 4–10 weeks from kickoff to launch. Simple brochure sites can be live in 3–4 weeks; ecommerce builds with custom checkout flow take 8–12.

Do you work with existing WordPress sites?

Yes — performance audits, SEO rescue work, and migration off page-builder themes to a clean bespoke build are some of the most common engagements.

Where are you based, and do you work remotely?

Edinburgh-based, remote across the UK and internationally. Most of the build work happens over async tooling — Loom, Linear, Slack — with weekly calls when useful.

What's the AI chatbot service exactly?

A custom-trained chat widget embedded in your WordPress site, trained on your own content, FAQs and products. It answers real customer questions, captures leads, and hands off to your CRM or inbox.

Let's build something that earns its keep.

Drop a line about your project — discovery calls are free, and you'll get an honest read on whether a custom WordPress build is the right call for you.

gregory@daneliandesigns.co.uk →